Building an Agency Atmosphere that Encourages Flourishing Creativity, as Discussed on Adweek Podcast
Score a major win with clients like Taco Bell Canada, KitKat, and CIBC? The secret lies in crafting a work environment where employees feel genuinely heard and creative juices can flow freely.
Meet Niki Sahni, president of Toronto-rooted creative agency Courage, which also belongs to the No Fixed Address collective. Her primary role? Building a thriving space, while driving what she calls "sustainable growth." This week, Sahni teams up with Rebecca Stewart, ADWEEK's brand editor, to dig into the details of how Courage, even at just two years old, is snagging new deals centered around cultural harmony, collaboration, and acceptance.
As Sahni spills the beans, she discusses how the agency secures business deals that prioritize cultural compatibility, working partnerships, and diversity. She also touches on how Courage pushes work-life balance, a key aspect of which is its revamped parental leave policy. This policy offers a six-week top-up in salaries for all parents alongside their maternity leave, a move that keeps pace with some of Canada's top holding companies.
With statistics revealing that 36% of marketing women who took parental leave within the last five years experienced setbacks at work compared to just 8% of men according to a recent World Federation of Advertisers study, Sahni shares her commitment to fostering a level playing field for working parents once the newborn phase subsides.
Stream the new episode here, give a listen on Apple Podcasts, or find it on Spotify.
- Niki Sahni, the president of Courage, is focusing on creating a thriving space that drives sustainable growth.
- Courage, a two-year-old agency, is securing new deals centered around cultural harmony, collaboration, and acceptance.
- Sahni discusses how Courage prioritizes cultural compatibility, working partnerships, and diversity in its business deals.
- The agency also emphasizes work-life balance, including a revamped parental leave policy offering a six-week top-up in salaries for all parents.
- In a recent World Federation of Advertisers study, it was found that 36% of marketing women who took parental leave within the last five years experienced setbacks at work, compared to just 8% of men, and Sahni is committed to fostering a level playing field for working parents.
[Bonus] Listen to the new episode featuring Niki Sahni on Apple Podcasts or Spotify.
