Conservative influencers and publications targeting younger females are gaining popularity by offering fashion, entertainment, and celebrity material
In the dynamic landscape of modern media, a new wave of right-leaning magazines and influencers has been making its mark, particularly among women. This movement, which includes publications like Evie Magazine and The Conservateur, as well as personalities such as Alex Clark, Brett Cooper, and Candace Owens, is filling a perceived void in the mainstream women's media landscape.
Jayme Franklin, the founder of The Conservateur, grew up reading glossies like Teen Vogue and Marie Claire. However, she felt alienated as these publications began to get political around Donald Trump's election in 2016. In response, she launched The Conservateur in 2020 as a media and lifestyle brand aimed at modern, yet traditional-minded women in liberal hotspots.
Evie Magazine, self-described as a "conservative Cosmo," appeals to its audience by celebrating femininity, truth, and beauty that transcend superficial trends. Politically, Evie leans conservative, promoting ideas such as modesty, elegance, and thoughtful self-expression. The magazine often features content that encourages women to explore their individuality and embrace classic values with a modern twist.
However, some critics argue that Evie Magazine veers into pseudoscience, conspiracies, and misinformation. This has led to the publication being labelled as "alt-right" by some. Despite this, Evie Magazine continues to resonate with young women who seek a space that respects their intelligence and individuality, without succumbing to the pressure of current pop culture extremes or controversial political noise.
The Conservateur, too, has been associated with conservative values, selling a pink "Make America Hot Again" hat, which has been spotted on Lara Trump. The brand also plans to launch a culture-focused podcast next month.
Other influencers in this conservative women's media sphere, such as Brett Cooper and Alex Clark, have backgrounds in right-wing politics. However, it's important to note that not all influencers in this space are overtly political. They connect with audiences on subjects that aren't overtly political, and if they cultivate that relationship successfully, they could shape how young women engage with pop culture and see the world.
This new wave of conservative women's media brands is not just about expressing political perspectives; it's about offering an alternative narrative about womanhood and culture that resonates with a growing number of young women. Whether this shift represents a broader cultural and political trend remains to be seen, but one thing is clear: these media outlets are filling a real need for many conservative women who feel alienated by mainstream women's media.
[1] Evie Magazine, "About Us," [website], [date of access]. [2] The Conservateur, "Our Story," [website], [date of access]. [3] The Guardian, "The rise of the conservative women's media sphere," [article], [date of access]. [4] The New York Times, "The Conservative Women's Media Bubble," [article], [date of access]. [5] Vox, "The rise of conservative women's media," [article], [date of access].
- Science plays a limited role in the content curation of conservatively-leaning women's media outlets, such as Evie Magazine and The Conservateur, which focus more on health-and-wellness, women's health, entertainment, politics, and general news.
- In the realm of general news and current events, these right-leaning women's magazines like Evie Magazine and The Conservateur, along with influencers such as Alex Clark and Brett Cooper, offer contrasting viewpoints that cater to a growing number of women who feel alienated by mainstream media narratives.
- As lifestyle brands, Evie Magazine, The Conservateur, and other conservative women's media outlets extend their reach beyond politics into areas like health-and-wellness, women's health, entertainment, fostering an engaging space for discourse on subjects that resonate with their audiences while shaping the perception of modern womanhood and culture.
