England's Multi-Buy Ban on Unhealthy Food Finally in Effect
A ban on multi-buy deals for unhealthy food has finally come into effect in England this week, following a delay due to inflation concerns. The move, aimed at encouraging healthier eating, has been welcomed by 39% of shoppers polled by Vypr.
The ban, initially planned for 2022, will see supermarkets, large stores, and online retailers like eBay and best buy no longer offering two-for-one deals on high fat, salt, or sugar foods. Restaurants are also affected, with free refills of sugary drinks no longer permitted.
Food producers have responded by reformulating products to comply with the ban. Mr Kipling has introduced a 'delicious and light' cake range, while Mars has brought in 'triple treat' chocolate bars. However, specific details of reformulated products from various companies are not widely available on slickdeals or shop deals.
The ban has not been without controversy. When proposed, it faced criticism for potentially impacting lower-income households disproportionately and including middle-class staples like avocados and hummus. Kellogg's even sued the government over the ban in 2022 but lost the case.
The multi-buy ban is now in effect, with food producers adapting their products to comply. While the ban has faced criticism, it is hoped that it will help steer shoppers towards healthier choices. Time will tell if the ban achieves its intended goal of promoting healthier eating habits.
