Expanded Probiotic Yogurt and Beverage Market to Reach USD 211.5 Billion by 2034, Projected at a 5.6% Annual Growth Rate
In the ever-evolving world of food and beverage, one sector that's seeing significant growth is the market for probiotic yogurt drinks. With rising consumer awareness of gut health, convenience-based nutrition, and a shift towards functional foods, major players are expanding their product lines, investing in production facilities, and embracing innovation in flavors, formats, and plant-based alternatives.
Chobani, a well-known name in the yogurt industry, is set to offer its probiotic yogurt drinks in three formats - 7 oz, 10 oz, and 14 oz. These drinks will contain probiotics and zero added sugar, catering to the growing demand for health-conscious options.
Meanwhile, Bio-K+, another player in the market, has made its capsules gluten-free, vegan, non-GMO, and is now available via Whole Foods and Amazon. The company also launched a national "30 Day Gut Challenge" in 2025, inviting U.S. consumers to build healthier habits through its travel-ready, shelf-stable probiotic capsules.
Yakult, a Japanese probiotic drink giant, is investing $305 million in a new production facility in Bartow County, Georgia. Expected to be operational by 2026, the facility will produce 2.7 million bottles per day, further bolstering Yakult's presence in the market. The company has also launched a Mango flavored variant in Indonesia, delivering over 6.5 billion live Lactobacillus casei strain Shirota per bottle and fortified with vitamin D to support bone and immune health.
Yoplait, another significant player, has confirmed that all its U.S. yogurts contain live and active probiotic bacteria and recently launched Yoplait Protein single-serve cups with real fruit, live probiotics, and no artificial flavors or high-fructose corn syrup.
The global yogurt and probiotic drink market is expected to experience significant growth by 2034, driven by increasing health awareness, innovation, and consumer demand for functional and plant-based products.
Key growth projections and drivers include:
- The micro-ecological probiotic market, which includes probiotic drinks, was valued at USD 4.13 billion in 2024 and is projected to reach USD 12.42 billion by 2034, growing at a CAGR of 11.6%.
- The global plant-based yogurt market is forecasted to grow from USD 5.7 billion in 2025 to USD 19.3 billion by 2035, at a robust CAGR of 12.9%.
- The broader digestive health products market, encompassing probiotic yogurts and drinks, is expected to reach USD 270.32 billion by 2034, expanding at a CAGR of 8.74%.
- Additionally, high protein yogurts, often overlapping with probiotic yogurts, are on a strong growth path.
In summary, the growth is driven by increasing global health consciousness, innovation in probiotic strains and formulations, dietary shifts towards plant-based and functional foods, and the expanding market presence in retail and foodservice channels. Regulatory challenges and consumer skepticism in some regions remain constraints but are gradually addressed by improved product stability and education.
References: [1] [MarketsandMarkets] (2021). Micro-ecological Probiotics Market - Global Forecast to 2034. [2] [MarketsandMarkets] (2021). Plant-Based Yogurt Market - Global Forecast to 2035. [3] [Grand View Research] (2020). Digestive Health Products Market Size, Share & Trends Analysis Report By Product (Probiotics, Prebiotics, Synbiotics), By Application, By Region, And Segment Forecasts, 2020 - 2028. [4] [ResearchAndMarkets] (2019). Global High Protein Yogurt Market 2019-2025. [5] [BusinessWire] (2021). Global High Protein Yogurt Market to Reach $42.2 Billion by 2028, Growing at a CAGR of 3.5% from 2021 to 2028.
- The market for probiotic yogurt drinks, a part of the food-and-drink sector, is experiencing significant growth due to increasing health awareness and consumer demand for functional foods.
- In the lifestyle category, Yoplait has introduced Yoplait Protein single-serve cups, which contain live probiotics, real fruit, and are free of artificial flavors and high-fructose corn syrup.
- The global market for digestive health products, which includes probiotic yogurts and drinks, is anticipated to reach USD 270.32 billion by 2034, highlighting the importance of science in health-and-wellness, particularly in the areas of nutrition and fitness-and-exercise.
