Expansive Explanation of Lumin Skincare's High-End Product Range by the Company, Regarded as Mansplaining by Critics
In a clever twist, the first national campaign from male-centered skin care brand Lumin has launched, using dry humour to address the topic of skincare among men. The audience for this campaign is other men, and while the speaker in the campaign may assume lesser knowledge, it does not necessarily embody the condescension inherent in the traditional definition of mansplaining.
Mansplaining, a term that specifically refers to a man explaining something to a woman in a condescending or patronizing way, assumes the speaker knows more than the listener. However, in the Lumin campaign, the speaker is another man, explaining a simple notion. While the repetition of how-to tips can be seen as a form of over-explanation, a characteristic of mansplaining, the campaign lacks the inherent condescension.
The goal of the Lumin campaign is to encourage men to take better care of their faces. By using humour to nudge men towards better skincare practices, the campaign aims to make the topic more approachable for its all-male audience.
It's important to note that while the campaign's version of mansplaining may mirror some characteristics of the original term, it does not involve the traditional form of mansplaining. The practice of mansplaining, when applied to an all-male audience, does not change the original definition of the term.
The Lumin campaign provides a playful interpretation of mansplaining, aiming to encourage men to rethink their approach to skincare without resorting to the condescending nature of traditional mansplaining. While the behaviour in the campaign could still be considered mansplaining due to the assumption of lesser knowledge, it is important to remember that the term is defined by the gendered relationship of the explanation, making it unrelated to explanations among men.
[1] Merriam-Webster. (2021). Mansplaining. https://www.merriam-webster.com/dictionary/mansplaining
[2] Oxford Living Dictionaries. (2021). Mansplaining. https://en.oxforddictionaries.com/definition/mansplaining
[4] Cambridge Dictionary. (2021). Mansplaining. https://dictionary.cambridge.org/us/dictionary/english/mansplaining
- The skin-care campaign from Lumin, specifically designed for men, exhibits a unique form of 'mansplaining' by explaining skincare fundamentals humorously, without the inherent condescension often associated with the traditional definition of the term.
- In the world of health-and-wellness, including skin care, it's noteworthy that the Lumin campaign uses a playful approach to 'mansplaining', nudging men towards better skincare practices, while maintaining a distance from the condescending nature resulting from gendered relationships, as typically defined in mansplaining.
- The Lumin campaign, engaging in 'mansplaining' about skincare among men, provides an interesting twist to the notion of 'mansplaining' in the fields of lifestyle, fashion-and-beauty, as it does not rely on the sheer assumption of lesser knowledge that forms a crucial part of the traditional definition.
