Fabletics Debuts Its Initial Scrubs Line
In the dynamic world of medical apparel, two brands are making waves – Figs and Fabletics. The global medical scrubs market, projected to reach $24.86 billion by 2032, is a testament to the growing demand and competition in the sector [2][5].
Figs, a leading specialized medical apparel brand, is renowned for its stylish, tech-enhanced scrubs, featuring antimicrobial technology and designed specifically for healthcare professionals. On the other hand, Fabletics, a well-established lifestyle and athleisure brand, has ventured into the medical apparel space, leveraging its strong brand presence in style and performance wear.
Recent developments at Figs include the appointment of a new Chief Operating Officer and a Chief Business Development Officer, as well as a successful court victory against medical apparel competitor Strategic Partners, Inc. [1] The brand's third-quarter revenue saw a significant increase of 25.2% year over year, reaching $128.6 million [3].
Fabletics, meanwhile, has announced plans to open 30 new stores in 2022 and has launched a new medical scrubs collection. The collection, inspired by the medical community, includes 12 pieces of activewear scrubs (tops, bottoms, underscrubs, and jackets) in eight colorways for both men and women. The collection was created based on research and insights from over 6,500 medical professionals [4].
The competitive landscape is diverse, with brands differentiating through innovative fabrics, design aesthetics, and direct-to-consumer sales models. The growing demand is driven by factors such as rising healthcare expenditure, expanding healthcare workforces, and increasing awareness of professional image and hygiene among medical staff [2].
| Brand/Category | Market Position / Focus | Key Differentiators | |--------------------|---------------------------------------------------|--------------------------------------| | Figs | Leading specialized medical apparel brand | Stylish, tech-enhanced (antimicrobial), targeted at healthcare professionals | | Fabletics | Lifestyle and athleisure brand with medical line | Combines performance wear technology with style, broad brand appeal | | Other Brands | Traditional scrubs manufacturers and newer entrants| Variety of price points and fabric technologies |
Fabletics' co-founder and CEO, Adam Goldenberg, has stated that the collection is inspired by the medical community. The brand also offers an embroidery service and will donate scrub sets to 25,000 medical professionals across the U.S. as part of the launch [4].
While Figs reported a net income of $4 million in the third quarter, Fabletics launched its Any-Wear line last January, focusing on versatile pieces for mixing and matching. However, Figs' stock price has seen a decline, currently around $9, from a high of $23.19 last April [6].
As these brands continue to innovate and expand, the medical scrubs market promises an exciting future, with both specialized and lifestyle brands vying for a share in this growing industry.
[1] Figs announces new chief operating officer and chief business development officer. (2021, November 1). PR Newswire. [2] Medical Scrubs Market Size, Share & Trends Analysis Report By Product (Scrub Tops, Scrub Pants, Scrub Jackets, Scrub Sets, Scrub Skirts, Scrub Dresses), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2021 - 2032. Grand View Research. [3] Figs Reports Third Quarter 2021 Financial Results. (2021, November 11). Business Wire. [4] Fabletics Launches New Medical Scrubs Collection. (2021, October 27). PR Newswire. [5] Global Medical Scrubs Market Size, Share & Trends Analysis Report By Product (Scrub Tops, Scrub Pants, Scrub Jackets, Scrub Sets, Scrub Skirts, Scrub Dresses), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2021 - 2032. Mordor Intelligence. [6] Figs stock falls 10% after a disappointing Q3 earnings report. (2021, November 11). CNBC.
- The medical scrubs market's projected reach of $24.86 billion by 2032 highlights the growing competition and demand in the sector.
- Figs, a leading medical apparel brand, focuses on tech-enhanced scrubs, with antimicrobial technology and designs specifically for healthcare professionals.
- Fabletics, a lifestyle and athleisure brand, is expanding into the medical apparel industry, leveraging its reputation for style and performance wear.
- Fabletics' new medical scrubs collection was created based on research and insights from over 6,500 medical professionals, featuring 12 activewear pieces for both genders.
- The competitive landscape in the medical scrubs industry is diverse, with brands differentiating through factors such as innovative fabrics, design aesthetics, and direct-to-consumer sales models.
- As Figs and Fabletics continue to innovate and expand, the future of the medical scrubs market looks promising, with both specialized and lifestyle brands aiming to capture a share in this growing industry.
