Luxury protein powder, fermented and priced at a steep ₹3000 per kilogram, introduced by Ranveer Singh's brand
Bollywood star Ranveer Singh has endorsed SuperYou Pro, a new fermented protein powder that promises to be a game-changer in the world of protein supplements. According to Singh, SuperYou Pro is "the love your muscles deserve," offering a gut-friendly, clean, and complete protein powder that performs like whey but is easier on digestion.
What Makes Fermented Protein Powders Unique?
Fermented protein powders differ from traditional protein powders primarily in digestion and potential health benefits due to the fermentation process. This process breaks down protein sources (often plant-based or yeast) using microbes like bacteria or yeast, making the protein easier on the stomach and reducing digestive discomfort.
Key differences and benefits include improved digestion, enhanced nutrient absorption, gut health support, and potentially fewer side effects compared to traditional proteins like whey.
Improved Digestion
Fermented protein powders introduce probiotics and enzymes that aid digestion and help maintain a healthy gut microbiome, which traditional proteins usually lack. This can lead to better digestion and less gut irritation.
Enhanced Nutrient Absorption
Fermentation can increase the bioavailability of amino acids and other nutrients, potentially allowing the body to absorb more protein and nutrients per serving than traditional powders.
Gut Health Support
By including beneficial microbes and fibers, fermented protein powders may help balance and regulate gut functions, promoting gut health beyond simple nutrition.
Potentially Fewer Side Effects
Unlike some traditional proteins like whey, which can cause bloating and nausea especially in people sensitive to dairy, fermented proteins may be gentler on the stomach.
SuperYou Pro: The Future of Protein Science
SuperYou Pro is made from bio-fermented yeast protein, a process that involves introducing bacteria to whole foods like split peas or rice. The result is a protein-rich product that is suitable for vegans and those with allergies.
According to Nikunj Biyani, co-founder of SuperYou, their goal is to bring this revolutionary technology to India. The protein powder is priced at ₹3000/Kg and performs like whey, tastes great, and does not cause gut discomfort. In fact, it has the same "quality score" as whey, making it a high-performance protein supplement.
Ranveer Singh describes SuperYou Pro as a breakthrough that combines the simplicity of plant-based protein and the high performance of whey. The protein powder is easier on digestion and is suitable for those who may experience digestive issues with traditional protein powders.
However, it's important to note that research on fermented protein powder is still limited, and exact benefits may vary. Nevertheless, the potential for improved digestion, enhanced nutrient absorption, and gut health support make fermented protein powders an exciting development in the world of protein supplements.
[1] Fermented Protein: The Next Frontier in Protein Supplements [2] Fermented Proteins: A Review of Their Production, Properties, and Applications [4] The Impact of Fermented Proteins on Gut Health [5] Fermented Proteins: A Comprehensive Review of Their Production, Properties, and Health Benefits
- Given Ranveer Singh's endorsement, SuperYou Pro seems to be a promising fusion of food and technology, offering a vegan-friendly, high-performance protein supplement that caters to health-and-wellness enthusiasts, particularly those seeking fitness-and-exercise aids with minimal digestive discomfort.
- As the world of protein supplements evolves, entertainment industry influencers like Ranveer Singh are turning to science, leveraging cutting-edge technology to discover novel protein sources, such as bio-fermented yeast protein, that provide unique digestion advantages and potential health benefits.
- Evident in SuperYou Pro's unique formulation, technology plays a pivotal role in the generation of advanced protein sources, enhancing our access to gut-friendly, clean, and complete protein powders, thereby revolutionizing the health-and-wellness and entertainment sectors.
