Momcozy Initiates 'Beyond Breastfeeding' Promotion
Momcozy Launches "More Than Pumping" Initiative for Breastfeeding Support
August 12, 2025 - Momcozy, a global leader in wearable breast pumps, has announced the launch of their new initiative, "More Than Pumping, Real Support with Trusted Voices," in celebration of Breastfeeding Awareness Month. This comprehensive campaign aims to provide emotional, educational, and practical support for breastfeeding mothers, going beyond the functionality of breast pumps.
Empowering Mothers Worldwide
At the heart of the initiative is a mission to deliver culturally conscious emotional and educational support alongside functional needs for breastfeeding moms. The campaign offers expert guidance, real-life insights from a global community of over four million mothers, and elevated trusted voices through the hashtag #MomcozyRealSupport.
U.S. Brand Ambassador Becca Kufrin leads the way in the Global Voices, Local Relevance segment of the campaign, sharing her personal breastfeeding journey and stressing the importance of authentic experiences and empowerment.
Product Innovation and Expert Collaboration
Momcozy is renowned for its wearable breast pumps and nursing bras, designed with the Comfort+ framework to reduce discomfort and friction during pumping sessions. In connection to Breastfeeding Month 2025, Momcozy has introduced three new pump-and-bra kits to improve comfort and functionality, reflecting their commitment to supporting moms practically with thoughtfully designed gear.
The campaign also collaborates with trusted voices and experts to foster a breastfeeding-friendly environment. While exact partners are not named in the core campaign announcements, previous Momcozy initiatives have involved organizations such as the American College of Nurse-Midwives, supporting educational content and webinars for mothers.
A Breastfeeding-Friendly Environment
The initiative leverages clinical expertise to offer actionable insights on topics like pumping strategies and nighttime routines, further ensuring mothers get reliable, expert-backed advice. The campaign aims to make every mother feel recognized, supported, and empowered, regardless of how she chooses to feed.
With #MomcozyRealSupport, the company hopes to bring mothers more comfort, confidence, and calm each day. The launch of this initiative by Momcozy is happening on August 12, 2025, marking a significant step towards creating a more supportive environment for breastfeeding mothers worldwide.
Momcozy's 'More Than Pumping' campaign draws on expert advice, lived experiences, and stories from over four million moms worldwide, positioning the brand as the global No.1 wearable breast pump brand by market share. The initiative by Momcozy is intended to support breastfeeding moms beyond just the functional aspects of pumping, making it a comprehensive resource for mothers during Breastfeeding Awareness Month and beyond.
[1] Momcozy Press Release, August 12, 2025. [2] Momcozy Blog Post, August 12, 2025. [3] Momcozy Product Announcement, August 12, 2025. [4] American College of Nurse-Midwives Collaboration Announcement, July 2025. [5] Becca Kufrin's Personal Breastfeeding Story, August 12, 2025.
[1] In line with their commitment to women's health and health-and-wellness, Momcozy's 'More Than Pumping' initiative offers emotional and educational support to breastfeeding mothers, leveraging science and community insights to empower them.
[2] As part of their mission to create a breastfeeding-friendly environment, Momcozy collaborates with experts in the field of science and women's health, such as the American College of Nurse-Midwives, to deliver reliable advice and resources for breastfeeding mothers.
