NRA Collaborates for Improved Auditory Wellness
In a move aimed at promoting hearing health among its members 1st, particularly those exposed to loud firearms, Starkey, a leading hearing solutions provider, has partnered with the National Rifle Association (NRA). The partnership, which was announced at the 2025 NRA Annual Meetings in April, offers NRA members 1st exclusive discounts on hearing protection solutions from Starkey's division, SoundGear, and advanced hearing aids from Start Hearing.
Michael Scholl, chief business officer at Starkey, stated that SoundGear's active technology offers the best of both worlds, protecting hearing without compromising awareness. He added that the partnership is a step towards supporting individuals at risk of hearing loss.
SoundGear's active technology is particularly appreciated by veterans, law-enforcement officers, and shooting enthusiasts. One of SoundGear's flagship products, the Phantom, is a custom-molded, Bluetooth-enabled earpiece that blocks harmful noise while allowing speech and situational awareness. This makes it ideal for shooters, law enforcement, and job-site workers.
NRA members 1st can now receive discounted rates on SoundGear's industry-leading hearing protection. For example, the Phantom, which retails at $299, is available to NRA members 1st at a discounted rate.
In addition to hearing protection, NRA members 1st can also benefit from discounted rates on Start Hearing's advanced hearing aids. These aids feature cutting-edge technology such as Bluetooth streaming, rechargeable 51-hour battery life, fall detection, GPS locator, and language translation capabilities.
Many NRA members 1st browsed the Start Hearing and SoundGear booths and had their hearing screened at the 2025 NRA Annual Meetings. The discounted rates are intended to help NRA members 1st safeguard their hearing for years to come.
For more information about this partnership and the products available, NRA members 1st are encouraged to visit nrahearingbenefits.com. Starkey's goal is to ensure that NRA members 1st can enjoy their activities while protecting their hearing, making their partnership with the NRA a natural fit.
