Organic Frozen Foods for Independent Feeding from 6 Months, offered by Chewsome.
In the heart of Munich, a city known for its vibrant startup scene and growing community of female founders and impact startups, Kristina Schreiner, Co-Founder & Managing Director, has established Chewsome – a groundbreaking startup that develops deep-frozen, tangible baby and toddler meals for Baby-Led Weaning (BLW) and children aged 6 months to 6 years.
The market for baby and toddler meals tailored for Baby-Led Weaning is a niche but growing segment within the broader baby food industry. This market is focused on providing convenient, nutritious, and texture-appropriate foods that encourage self-feeding. Key characteristics of this market and competitors typically include offering frozen or chilled pre-prepared meals with finger-friendly textures, targeting parents adopting BLW methods, and using organic and natural ingredients.
Chewsome is creating a new category in the market by offering frozen baby food that is BLW-compliant, baby-appropriate, clean label, and convenient. The brand's meals are 100% organic, with no additives, and designed for independent eating. One of the key selling points of Chewsome is its motto: "think for yourself, but you don't have to do everything yourself."
However, the path to success for Chewsome hasn't been without challenges. Organic frozen children's products are extremely rare, and if available, often contain added salt, sugar, or stabilizers. Furthermore, due to the specific requirements for baby food quality, small batches, and innovation, Chewsome had to move its production to North Rhine-Westphalia. Additionally, one of the biggest challenges faced by Chewsome is fundraising.
Despite these challenges, Kristina Schreiner aims to establish Chewsome nationwide in stationary retail with at least three product lines within a year. In five years, she wants Chewsome to be the leading brand for frozen baby and toddler food in Europe, offering a range that supports parents throughout their child's development.
Chewsome does everything itself that involves vision, brand building, product development, and customer proximity. Kristina Schreiner knows when it makes sense to bring in experts, for example, in regulatory issues or logistics. The network in Munich is engaging, with many founders, great events, and a growing community around female founders and impact startups. However, Munich lacks open, flexible food producers for Chewsome's needs.
The meals offered by Chewsome are designed to be solid, easy for babies to grasp, and promote motor development, intuitive eating behavior, and a healthy relationship with food. Chewsome's quality is the result of control, detail depth, and many sleepless nights. As Chewsome continues to grow and innovate, it is poised to make a significant impact on the baby food industry, offering a much-needed alternative to the jars and pouches that currently dominate store offerings.
- Chewsome's unique offerings in the market include frozen baby food that is BLW-compliant, baby-appropriate, clean label, and convenient, focusing on providing healthy and nutritious meals for family health.
- In the broader health-and-wellness industry, Chewsome stands out by offering meals that cater to the needs of babies and toddlers, promoting overall parenting practices and healthy diets.
- The company's motto, "think for yourself, but you don't have to do everything yourself," reflects the emphasis on offering solutions in the tight-knit and growing community of female founders, impact startups, and health-and-wellness enthusiasts.
- Kristina Schreiner's vision for Chewsome is to build a strong presence nationwide, with at least three product lines within a year, and ultimately become the leading brand for frozen baby and toddler food in Europe, contributing to the growth and evolution of the science behind children's health-and-wellness and fitness-and-exercise.
