Redefining Cancer Treatment: Kelly McCabe of Perci Health Emphasizes Survivorship as a Starting Point
In the UK, a groundbreaking virtual cancer care platform named Perci Health is transforming the landscape of cancer aftercare. Founded in 2020 by Kelly McCabe, a former oncology clinician, and Morgan Fitzsimons, the platform aims to provide personalized, multidisciplinary care for cancer survivors beyond traditional hospital settings [3][4].
The platform's unique selling point is its AI-powered system, designed to augment clinical expertise rather than replace it. By continuously collecting symptom, behavioral, and clinical data from patients, the AI platform adapts care plans in real time, enabling proactive, personalized care [1].
Perci Health's model extends beyond hospitals, offering expert support through video appointments and digital monitoring. This virtual clinic model fills gaps left by traditional NHS or private services, ensuring continuity of care in the community or at home [3][4].
The platform's focus extends beyond survival, supporting patients' full recovery and quality of life. By preventing avoidable complications and enabling timely interventions, Perci helps survivors return to normal life and work more effectively [1][3].
Perci Health's approach is structured with robust clinical governance, evidence-based care, and a specialist-only team. This emphasis on medical rigor builds trust and credibility in a highly regulated and sensitive space [1].
The partnership between Perci Health and Macmillan Cancer Support, through Macmillan's Innovation Impact Fund, signals a shift in the ecosystem, indicating that charities and digital health companies no longer sit on opposite sides of the table [3][4].
Perci Health collaborates with employers, insurers, and cancer support organizations to widen access to its services, aiming to reduce the workforce impact of cancer-related ill health and support a larger population of cancer survivors [3][4].
Kelly McCabe, co-founder of Perci Health, raised investment while pregnant, an experience rarely discussed in startup circles. This experience taught her about shared, vulnerable, and stronger leadership [2].
McCabe's leadership philosophy emphasizes building a team and culture that can carry momentum, even when the founder needs to step back. Co-founder Morgan, with a deep understanding of digital transformation and consumer behavior, complements this vision [2].
Perci Health's model is a medically grounded approach to managing complex side effects of cancer, which requires re-education due to cancer not yet being seen as a chronic condition. The platform is not a wellness app, but a healthcare provider, as stated from day one [1].
In conclusion, Perci Health leverages AI to scale and personalize multidisciplinary cancer care virtually, extending expert clinical support beyond hospital walls and ensuring survivors receive tailored, proactive management for complex, long-term needs. This blend of technology with compassionate, specialist-driven care represents a transformative approach in cancer aftercare [1][3][4].
- The unique selling point of Perci Health, a UK-based startup, is its AI-powered system designed to augment clinical expertise, continuously collecting patient data to adapt care plans in real time, thereby enabling proactive, personalized care.
- Kelly McCabe, co-founder of Perci Health, raised investment while pregnant, an experience rarely discussed in startup circles. This experience taught her about shared, vulnerable, and stronger leadership.
- Perci Health collaborates with employers, insurers, and cancer support organizations to widen access to its services, aiming to reduce the workforce impact of cancer-related ill health and support a larger population of cancer survivors.
- The partnership between Perci Health and Macmillan Cancer Support signals a shift in the ecosystem, indicating that charities and digital health companies no longer sit on opposite sides of the table.
- By focusing on prevention of avoidable complications and enabling timely interventions, Perci Health helps cancer survivors return to normal life and work more effectively, extending beyond survival to support full recovery and quality of life.
