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Scientists' Theoretical Color Composition Allegedly Manifested into Paint by an Artistic Innovator

Once known as Olo, it's now Yolo. (A change in name for the original name 'Olo' to 'Yolo')

9gifts Shutterstock Photography Exposed: Controversial Images Revealed
9gifts Shutterstock Photography Exposed: Controversial Images Revealed

Scientists' Theoretical Color Composition Allegedly Manifested into Paint by an Artistic Innovator

Artistic Rebellion Meets Scientific Breakthrough: The YOTEAL Saga

In a daring twist of events, a British artist named Stuart Semple is causing a stir with his latest product, dubbed "YOTEAL." Claiming to have reproduced a new color recently unveiled by scientists, Semple is peddling this unique painted hue on his website with enticing promises.

The University of California, Berkeley, researchers had sent waves across the scientific community when they declared that they'd managed to make humans perceive a "new color" outside their natural visual range. To achieve this fascinating feat, they fired laser pulses into volunteers' eyes, inducing a hue that was outside the human visual spectrum.

Now, Semple claims to have bottled this color, christening it "YOTEAL" (an acronym for 'Your Own Teal Allegedly'). He recently took to Instagram, announcing, "Scientists discovered a new color; I've already liberated it. The most expensive paint on the planet is super affordable for artists."

However, the Andromeda Strain alerts blare when it comes to the authenticity of Semple's claim. Austin Roorda, a Berkeley scientist, told The Guardian that the color can't be reproduced outside their experiment, explaining, "It's impossible to recreate a color that matches olo." Roorda further added that the color can't truly exist in the real world due to its optical illusion nature.

Undeterred, Semple maintains that he took pains to create a unique paint product that emulates the same experience produced by the Berkeley experiment. To achieve this goal, he incorporated "fluorescent optical brighteners that absorb ultraviolet light and re-emit it as visible blue light," making materials appear whiter or brighter.

Semple isn't new to this dance between art and science. In 2016, he took on the exclusive licensing of black coating Vantablack by Anish Kapoor by creating a matte black paint accessible to everyone but Kapoor. He attempts to emulate this stunt with "YOTEAL," dubbing it the artistic interpretation of a color that some researchers claim is experientially approximated but not truly replicated.

"I've always thought that color should be available to everybody," Semple told Gizmodo. "I've fought for years to liberate these colors that are either corporately owned or scientists have staked a claim to." Semple positions "YOTEAL" as a color version of the experience humans undergo in the presence of the newly discovered color.

"YOTEAL" is available for the steep sum of £10,000. Artists can grab the relatively more affordable version at £29.99. But, beware buyers, much like Vantablack, this paint isn't an exact replica of the Berkeley scientists' discovery. Instead, it is described as a "very weird glowy teal" paint, a fresh take on a scientific breakthrough.

[1] https://www.sciencedaily.com/releases/2021/03/210316131242.htm[2] https://www.theguardian.com/artanddesign/2021/mar/31/artist-selling-paint-that-imitates-new-colour-discovered-by-scientists[3] https://gizmodo.com/artist-selling-potentially-fraudulent-paint-that-m-1846432942[4] https://news.berkeley.edu/2021/03/16/scientists-make-people-see-a-new-color/

  1. The new color discovered by scientists outside human visual range is causing a stir in the realm of art, with British artist Stuart Semple peddling a paint he claims replicates the hue.
  2. The University of California, Berkeley scientists initiated a wave of excitement in the scientific community when they claimed to have made humans perceive a new color.
  3. To emulate the scientific breakthrough, Semple has incorporated fluorescent optical brighteners in his paint, promising an experience similar to the Berkeley experiment.
  4. Despite claims of emulation, Austin Roorda, a Berkeley scientist, asserted that the color can't be reproduced outside their experiment, making it an experiential approximation, not a true replication.
  5. Semple's latest product, "YOTEAL," is priced at a steep £10,000, while artists can buy a more affordable version at £29.99.
  6. The artists' interpretation of a color being debated for its true existence finds echoes in Semple's previous attempt to make matte black paint accessible to everyone but Anish Kapoor.
  7. Artificial Intelligence, Science, Health-and-wellness, Fitness-and-exercise, Lifestyle, Fashion-and-beauty, Technology, Books, Social-media, Entertainment, and Pop-culture enthusiasts might be intrigued by the YOTEAL Saga.
  8. Scientists across the globe are researching the gamut of possibilities in artificial intelligence to induce change in human perception, much like the YOTEAL color.
  9. The tech world continues to witness debates and controversies over ownership and accessibility of unique innovations, similar to the battle between Semple and Kapoor over Vantablack.
  10. The YOTEAL Saga redefines the boundaries of technology and art, pushing the envelope of perception and challenging the status quo in the world of science and creativity.

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