Trapped despite self-employment?
In the world of entrepreneurship, a change in mindset is crucial for female business owners aiming to scale their operations to monthly turnovers of 40,000 or 50,000 euros. Contrary to popular belief, working harder is not the key to success; smart solutions are.
Many female entrepreneurs are trapped in an employee mindset, which is deeply ingrained in society and involves working for others. This mindset can hinder long-term growth, as setting small goals may not be sufficient for achieving significant success.
Verena Kemperling, a marketing and sales veteran with over 20 years of experience, is helping to change this narrative. As the founder and CEO of the social. Academy GmbH, a strategic consulting firm for women, Kemperling is supporting coaches, consultants, and entrepreneurs in positioning themselves and selling their offerings.
Kemperling's approach combines solid strategies, empathetic guidance, and mindset work. She believes that an entrepreneurial mindset organizes systems, processes, and teams to take over operational tasks, creating space for strategic work and one's own expertise.
One of Kemperling's key strategies is building a supportive network of peers, mentors, and industry contacts. This network helps avoid isolation and fosters growth opportunities. Joining women-focused entrepreneurial communities and leadership groups can provide this support and encouragement.
Another strategy is combating imposter syndrome by focusing on facts about achievements, openly claiming credit for contributions, and celebrating successes. This builds confidence and shifts the mindset towards owning leadership and capabilities.
Developing resilience to failure is another crucial strategy. By reframing setbacks as learning opportunities, entrepreneurs can strengthen their mindset to persist through challenges and embrace the journey with self-compassion.
Navigating systemic barriers is also essential. Many successful female entrepreneurs have created alternative paths to success by innovating ways to address market misperceptions, network exclusions, and funding gaps. Recognizing these obstacles and strategizing around them helps maintain momentum and focus.
Promoting structural change such as advocating for gender equity in entrepreneurship education, mentorship availability, and access to capital supports long-term shifts in the ecosystem benefiting female entrepreneurs.
It's important to note that a monthly turnover of 10,000 euros does not equate to wealth, as there is hardly anything left after all deductions, which is barely more than an average employee's salary. Many female entrepreneurs have big goals for self-employment but often face constant availability, no real breaks, financial uncertainty, and little growth.
To generate mid-five-figure monthly turnovers in a relatively short time, female entrepreneurs should consider developing a high-priced product and purchasing access to the right target audience from the start. By combining mindset work—including confidence building and resilience—with practical networking and strategic navigation of external barriers, female entrepreneurs can achieve genuine freedom in their entrepreneurial journeys and scale their businesses effectively.
For more information, visit the social. Academy GmbH's website at https://social-academy.at/ or contact Verena Kemperling at [email protected].
- Many female entrepreneurs struggle with an employee mindset that can inhibit long-term growth, requiring a shift towards an entrepreneurial mindset that organizes systems, processes, and teams for strategic work.
- To overcome isolation and foster growth opportunities, consider joining women-focused entrepreneurial communities and leadership groups.
- Combat imposter syndrome by focusing on facts about achievements, openly claiming credit for contributions, and celebrating successes to boost confidence and leadership.
- Developing resilience to failure by reframing setbacks as learning opportunities and approaching challenges with self-compassion is crucial for navigating the entrepreneurial journey.
